Experimentation platform selection is really, really hardA message to all businesses out there looking for experimentation vendors: I feel for you.Jul 30, 2021Jul 30, 2021
Experimenting for versioning, visioning and venturing forms of innovationI’ve really been torn recently. And found it hard to articulate my paradox.Jul 16, 2021Jul 16, 2021
Does experimentation encourage innovation through validation?“Experimentation-driven innovation will kill intuition and judgement”. Stefan ThomkeJun 25, 2021Jun 25, 2021
Does experimentation inhibit or encourage innovation?TLDR; Experimentation has its place. Intuition has its place. There is inherent bias with validating the new be that a pre-conditioned way…Jun 11, 2021Jun 11, 2021
Yes. We need to attribute revenue to experimentation. Here’s how: Part 2TLDR; Start to re-frame the conversation about experimentation. Talk about expected loss as much as expected gain, use OKRs to focus and…May 28, 2021May 28, 2021
Yes. We need to attribute revenue to experimentation. Here’s how: Part 1TLDR: Communication is key. Align and define on your purpose of experimentation for the business. Set your standards and therefore…May 21, 2021May 21, 2021
No, you can’t accurately attribute, nor forecast, revenue to experimentation. Here’s why.TLDR; I don’t believe you should attribute revenue to individual experiments, but I get the fact that we have to; it’s fuzzy. I don’t…May 14, 2021May 14, 2021
Why do we assume experimentation is about financial gain?TLDR; The over-simplification and virality of click-bait headlines for case studies designed for commercial gain and a wider audience has…May 7, 2021May 7, 2021
How do you decide whether an idea should be tested vs those things that should just go live without…TLDR; I am not a believer that you should test everything and, instead, it should have a swim-lane of prioritisation. Testing is a…Apr 30, 2021Apr 30, 2021
How are you best evangelising CRO into the wider company so that everyone understands the value…TLDR; You can’t do it alone. It must be democratised in the form of structure and mindset. If you educate, encourage failure, gamify and…Apr 23, 2021Apr 23, 2021
