Does experimentation inhibit or encourage innovation?

Not even users know what they want.

That’s because we don’t know what we don’t know.

The new requires time and effort that we don’t have

The more we understand about something, the more restricted our river of thinking.

Indeed, does greater understanding of something lead to an inability to innovate in that area? We are so conditioned to how a pricing within SaaS products should be, for example, does that inhibit our ability to innovate or disrupt that model?


I think there’s a place for the methodology of experimentation when it comes to innovation.

  • Can hypotheses limit creativity?
  • Experimenting for iteration and experimenting for innovation
  • How can we be more creative within our process of experimentation?



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