David Mannheim – Medium

David Mannheim

Experimentation platform selection is really, really hard

A message to all businesses out there looking for experimentation vendors: I feel for you.

10 min readJul 30, 2021

--

Experimentation platform selection is really, really hard

--

David Mannheim

Experimenting for versioning, visioning and venturing forms of innovation

I’ve really been torn recently. And found it hard to articulate my paradox.

8 min readJul 16, 2021

--

Experimenting for versioning, visioning and venturing forms of innovation

--

David Mannheim

Does experimentation encourage innovation through validation?

“Experimentation-driven innovation will kill intuition and judgement”. Stefan Thomke

10 min readJun 25, 2021

--

Does experimentation encourage innovation through validation?

--

David Mannheim

Does experimentation inhibit or encourage innovation?

TLDR; Experimentation has its place. Intuition has its place. There is inherent bias with validating the new be that a pre-conditioned way…

7 min readJun 11, 2021

--

Does experimentation inhibit or encourage innovation?

--

David Mannheim

Yes. We need to attribute revenue to experimentation. Here’s how: Part 2

TLDR; Start to re-frame the conversation about experimentation. Talk about expected loss as much as expected gain, use OKRs to focus and…

12 min readMay 28, 2021

--

Yes. We need to attribute revenue to experimentation. Here’s how: Part 2

--

David Mannheim

Yes. We need to attribute revenue to experimentation. Here’s how: Part 1

TLDR: Communication is key. Align and define on your purpose of experimentation for the business. Set your standards and therefore…

9 min readMay 21, 2021

--

Yes. We need to attribute revenue to experimentation. Here’s how: Part 1

--

David Mannheim

No, you can’t accurately attribute, nor forecast, revenue to experimentation. Here’s why.

TLDR; I don’t believe you should attribute revenue to individual experiments, but I get the fact that we have to; it’s fuzzy. I don’t…

12 min readMay 14, 2021

--

No, you can’t accurately attribute, nor forecast, revenue to experimentation. Here’s why.

--

David Mannheim

Why do we assume experimentation is about financial gain?

TLDR; The over-simplification and virality of click-bait headlines for case studies designed for commercial gain and a wider audience has…

9 min readMay 7, 2021

--

Why do we assume experimentation is about financial gain?

--

David Mannheim

How do you decide whether an idea should be tested vs those things that should just go live without…

TLDR; I am not a believer that you should test everything and, instead, it should have a swim-lane of prioritisation. Testing is a…

11 min readApr 30, 2021

--

How do you decide whether an idea should be tested vs those things that should just go live without…

--

David Mannheim

How are you best evangelising CRO into the wider company so that everyone understands the value…

TLDR; You can’t do it alone. It must be democratised in the form of structure and mindset. If you educate, encourage failure, gamify and…

11 min readApr 23, 2021

--

How are you best evangelising CRO into the wider company so that everyone understands the value…

--

David Mannheim

David Mannheim

Stories and advice within the world of conversion rate optimisation. Founder @ User Conversion. Global VP of CRO @ Brainlabs. Experimenting with 2 x children

Following

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams