David MannheimExperimentation platform selection is really, really hardA message to all businesses out there looking for experimentation vendors: I feel for you.10 min read·Jul 30, 2021----
David MannheimExperimenting for versioning, visioning and venturing forms of innovationI’ve really been torn recently. And found it hard to articulate my paradox.8 min read·Jul 16, 2021----
David MannheimDoes experimentation encourage innovation through validation?“Experimentation-driven innovation will kill intuition and judgement”. Stefan Thomke10 min read·Jun 25, 2021----
David MannheimDoes experimentation inhibit or encourage innovation?TLDR; Experimentation has its place. Intuition has its place. There is inherent bias with validating the new be that a pre-conditioned way…7 min read·Jun 11, 2021----
David MannheimYes. We need to attribute revenue to experimentation. Here’s how: Part 2TLDR; Start to re-frame the conversation about experimentation. Talk about expected loss as much as expected gain, use OKRs to focus and…12 min read·May 28, 2021----
David MannheimYes. We need to attribute revenue to experimentation. Here’s how: Part 1TLDR: Communication is key. Align and define on your purpose of experimentation for the business. Set your standards and therefore…9 min read·May 21, 2021----
David MannheimNo, you can’t accurately attribute, nor forecast, revenue to experimentation. Here’s why.TLDR; I don’t believe you should attribute revenue to individual experiments, but I get the fact that we have to; it’s fuzzy. I don’t…12 min read·May 14, 2021----
David MannheimWhy do we assume experimentation is about financial gain?TLDR; The over-simplification and virality of click-bait headlines for case studies designed for commercial gain and a wider audience has…9 min read·May 7, 2021----
David MannheimHow do you decide whether an idea should be tested vs those things that should just go live without…TLDR; I am not a believer that you should test everything and, instead, it should have a swim-lane of prioritisation. Testing is a…11 min read·Apr 30, 2021----
David MannheimHow are you best evangelising CRO into the wider company so that everyone understands the value…TLDR; You can’t do it alone. It must be democratised in the form of structure and mindset. If you educate, encourage failure, gamify and…11 min read·Apr 23, 2021----